Pinpoint Positioning is not about egos; it’s about rolling up our sleeves and making things happen—the right way, the first time. We are not here to burn through budgets and hear ourselves talk. Rather, we are here to listen to our clients’ needs and make their brand and offering memorable in the eyes and minds of their target audience. Our motto is, “It isn’t how much money you have to spend; it’s how you spend it that makes smart marketing.”

Our core services include:

Marketing Coaching & Mentoring

Marketing Strategy Development & Execution Tactics

Marketing Program Execution (Implementation, Design, Copy Writing, Printing and Fulfillment Management)

Ongoing Marketing Training & Education

Return On Investment (ROI) Planning & Implementation

P3 Marketing & Sales Checkup Program

Marketing Coaching & Mentoring
Sometimes all you need is an experienced, enthusiastic thinker and planner partner to help you navigate your marketing direction and to keep you motivated and on track to get the job done right according to plan and expectations. By being coached and mentored, you can begin to remove the barriers to marketing success, one step at a time. From there, you can learn what to do and not to do when planning your next marketing move. For more information on how you can benefit from this service, please contact us.

Marketing Strategy Development & Execution Tactics
Caution! Many people confuse marketing activities (marketing mix—e.g., Web sites, collateral, print advertising, etc.) with marketing strategy. The strategy is the game plan that outlines and drives the activities in the necessary direction so that you can successfully meet goals, objectives and result expectations. And, just because you have a great plan doesn’t necessarily mean your execution will ensure the plan’s success. In order to achieve positive returns and meet expectations, it’s critical that you clearly understand what resources, time, monies and energies will be required to execute the plan to its fullest potential. In addition, creating a scalable budget tied to your sales projections will help to support your plan’s success. For more information on how you can benefit from this service, please contact us.

Marketing Program Execution
Do you have a plan already but need help executing it? We can integrate ourselves into your environment by “living” onsite at your location or working in a virtual state. Sometimes having a marketer onsite to take care of the marketing “stuff” allows you to focus on other activities, like running your business. We can even create and produce your marketing materials and programs including (but not limited to):

• Logos and Identity Packages (Business Cards, Letterhead, Envelopes)
• Brochures
• Newsletter, Publications, Catalogs (hard copy and electronic)
• Sell Sheets
• Direct Mail
• Web Sites
• Articles, White Papers, Press Releases
• Event Materials and Booth Graphics

For more information on how you can benefit from this service, please contact us.

Ongoing Marketing Training & Education
The world of marketing changes constantly. If you’re not careful, you may miss something that you could use to differentiate your company from your competition—worse yet, you could miss out on a new market segment. Karin K. Schaff Glazier, founder of Pinpoint Positioning, has over 12 years of marketing and communications experience in both the online and offline (print) environments. She offers one-on-one and group workshops to help you keep abreast of innovative methods that can be effectively used to bring together traditional and conventional marketing techniques and tactics. Karin will help you produce positive return on investment, align internal teams (e.g., sales with marketing), consistently connect with customers, uncover new business opportunities and shorten your sales cycle. For more information on how you can benefit from this service, please contact us.

Return On Investment (ROI) Planning & Implementation
It’s not just about building a great marketing plan. It’s about showing results to justify the direction of the plan. In addition, you need to proactively determine the next steps to strengthening the plan so that you continually deliver better results. ROI planning needs to take place before you execute the marketing strategy, not after. You measure and track the results against the ROI plan once the marketing initiatives have been implemented. All too often, strategies are built with no ROI plan. We help businesses understand the importance of this process and how it can quickly and easily justify marketing activities. For more information on how you can benefit from this service, please contact us.